Squire

Squire may look like a Vintner, Winemaker and Vineyard Manager, but he also holds the possible distinction of being the only actor in history to have never drawn unemployment benefits. He graduated from University of Pacific and holds a Master's Degree in Acting/Directing from Occidental College.

If Squire's face looks vaguely familiar, it's because he was one of the most successful actors ever in television commercials. Since 1970, he performed as principal on-camera talent in over 3,400 television commercials and about twice that many television and radio voice-overs. No matter where you might be living in the USofA, he was most likely in your living room more than once trying to sell you something. He was the on-camera spokesman for Toyota (1978-2012) and from 1984 until 1991 you might have spotted him on TV wearing a funny yellow and red outfit chasing "The Hamburglar" around McDonaldland!

Squire began his professional acting career on stage in Southern California with South Coast Repertory in 1968 and was one of the last "Contract Players" at Universal Studios. He has starred in twelve television pilots (mostly short lived), five big screen features (mostly unmemorable films), and starred/guest-starred in a whole bunch of TV shows over the years. He has been on the cover of TV GUIDE, was once “#1 Across” in the crossword puzzle of Daily Variety, and was photo-featured in NEWSWEEK MAGAZINE.

Squire is also the author of four published plays, a screenplay (that was almost made into a movie) and wrote the definitive commercial acting text, ACTING IN TELEVISION COMMERCIALS FOR FUN AND PROFIT, now in its Fourth Edition, Harmony books. Go to Amazon and get a copy!  If you’re a Clan Member, Squire would be glad to sign your copy next time you drop by to pick up your wine at GlenLyon!

Squire made the segue from actor/director to winemaker/vineyard manager gradually over the years, oft times wearing more than one hat, but it was a very smooth transition.  “Same Greek God” as Squire is wont to say...

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